The New Vintage
Almost everyone now has access to software that changes color and creates photo looks. The most popular ones seem to be apps that change your images to look like film. Who doesn’t love that? Being able to make a photo look like the ones you saw of your parent in the albums when you were a kid.
I recently bought the Canon S95 and it even has a “age your photo” knob where you can choose how old you want your photo to look. The older you choose the more color is taken out of the image and the more “film grain” is added – Ladies and Gentleman: the new vintage.
It’s very cool, but once everyone and their brother can do cool effects, it will become cheesy very soon and go out of style from over-use. Just as how overly-photoshoped images used to be cool but have become somewhat clique… Then a new trend will need to be born…