Summer Fashion Campaign for HoodLamb
I produced the Spring/Summer 2017 fashion campaign for the outdoor clothing brand HoodLamb.
In April my agency theOrlowska reached out to me with a new client. After hearing about the business philosophy of HoodLamb and seeing their designs I was really excited to work with them on their spring/summer fashion campaign. HoodLamb is a sustainable outerwear company that creates clothing designed from natural fabrics. Their designs are mainly made from hemp, the earths strongest fiber.
Our shooting day consisted of two parts. First we shot in a photo studio with a white background. Since the studio was next to the river side in Amsterdam, we decided to take some on-location shots outside in addition to the studio images. This was my favorite part of the shoot. The windy riverside was a great location to see the outdoor clothing in action. To light up my male model Dennis I used a full body light box to create a more commercial light.